Cookie Policy
1. Cookie Policy
Confidentiality and privacy of user data is of utmost priority to MAS Intimates UK Limited and our group company, also referred to as “We”, “Us” or “Intimates UK”. This “Cookie Policy” [Hereinafter referred to as “Policy”] in order to demonstrate our privacy commitment to our users and practice transparency with respect to our use of cookies on Intimates UK’s websites sites.
This policy applies to Intimates UK website accessed via web browsers that run on smart phones, tablets, and other mobile devices as well as the use or access of any of the online services or content of Intimates UK.
The purpose of this Policy is to communicate to the site visitor how MAS’s website makes use of a technology called “cookies”. The aim of this policy is to support the user in taking informed decisions when accessing the said website. Please take a minute to read and understand the policy. This policy should be read along with our Privacy Policy, available at https://www.becomeclothing.com/pages/privacy-policy
This website is not intended for children under 16 years of age. We do not knowingly solicit data online from, or market online to, children under 16 years of age.
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.
2. What are “Cookies”?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
When a user visits an online site, a small text file which may contain a unique identifier is sent by a webserver to the browser on the user’s computer, mobile phone or any other internet enabled device. This small text file is termed as a “cookie”. Cookies and other similar technologies help the websites to work efficiently and collect information about the online preferences of the user. Hereafter, these technologies may be referred to collectively as "cookies".
Electronic images known as Web Beacons (also known as clear gifs, tags or pixels) may be present on some of our website pages that allows us to count users who have visited our pages and run analytics. Web beacons are responsible for collecting limited information e.g. a cookie number, time and date of a page view, and description of the page on which it resides.
3. How are cookies used?
In order to customize the content & advertise, provide social media features and to see how users move through our website, cookies and other such technologies are used. Cookies are used to carry information from one session on a website to another, or between sessions on related websites for smooth working of website, hence, information received from cookies supports us in taking decisions about the ways to improve the services offered by us and enhance your user experience. Moreover, the cookies will expire once the relevant session is terminated.
We may engage third party service providers to act on our behalf to analyses the usage of our website by users. These third parties collect, and share with us, usage information about visits to our website and, sometimes by correlating this information with other information (e.g. your IP address), measure and research the effectiveness of our advertisements, track page usage, help us target our recommendations and advertising, and track use of our recommendations for related products, suggested offers, discounts and advertisements.
By default, we only collect cookies that are strictly necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies.These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Name |
Description |
Type |
Expiry |
[SessionID#27] |
Unclassified cookie, provider – paypal.com |
Strictly necessary |
1 day |
__cf_bm |
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
Strictly necessary |
1 day |
__cfduid |
The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. |
Strictly necessary |
4 weeks |
__cfruid |
This cookie is a part of service provided by Cloudfare – including load balancing, deliverance of website content and serving DNS connection for website operators. |
Strictly necessary |
Session |
_shopify_d |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Strictly necessary |
Session |
cart_currency |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Strictly necessary |
2 weeks |
cart_sig |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Strictly necessary |
2 weeks |
cookietest |
This cookie is used to determine if the visitor has accepted the cookie consent box. |
Strictly necessary |
Session |
enforce_policy |
This cookie is provided by PayPal. The cookie is used in context with transactions on the website - The cookie is necessary for secure transactions. |
Strictly necessary |
1 year |
enforce_policy |
This cookie is provided by PayPal. The cookie is used in context with transactions on the website-The cookie is necessary for secure transactions. |
Strictly necessary |
1year |
pf.keys |
Necessary for the payment function which is provided by Google. |
Strictly necessary |
Persistent |
secure_customer_sig |
This cookie is used to store customer credentials securely when processing a purchase on the website-the cookie is essential in making a secure online transaction. |
Strictly necessary |
20 years |
shopify_pay_redirect |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Strictly necessary |
1day |
shopifyPayAcceleration |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Strictly necessary |
Persistent |
shopifyPaypalAcceleration |
The cookie is necessary for the secure checkout and payment function on the website.Thisfunctionisprovidedbyshopify.com. |
Strictly necessary |
Persistent |
ts_c |
Used in context with the PayPal payment-function on the website. The cookie is necessary for making a safe transaction through PayPal. |
Strictly necessary |
3 years |
ZD-suZD_suid |
Unique ID that identifies the user's session. |
Strictly necessary |
Persistent |
KL_FORMS_MODAL |
Determines whether the user has made any subscriptions on the website, so that the website does not shows subscription forms to the user, which already have been filled out. |
Functionality |
1 year |
ZD-store |
Registers whether the self-service assistant Zendesk Answer Bot has been displayed to the website user. |
Functionality |
Persistent |
__kla_id |
This cookie is used to collect information on the visitor's behavior. This information will be stored for internal use on the website–internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter. |
Analytical |
2 years |
_ga |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
Analytical |
2 years |
_gat |
Used by Google Analytics to throttle request rate |
Analytical |
1 day |
_gid |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
Analytical |
1 day |
collect |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
Analytical |
Session |
ZD-buid |
Unique ID that identifies the user on recurring visits. |
Analytical |
Persistent |
ZD-currentTime |
Registers the date and time for the user's latest visit to the website. |
Analytical |
Persistent |
__kla_viewed |
Collects information on the user's website navigation and preferences-This is used to target potential newsletter based upon this information. |
Targeting |
Persistent |
_fbp |
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. |
Targeting |
3 months |
_landing_page |
Stores visitors' navigation by registering landing pages-This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. |
Targeting |
13 days |
_orig_referrer |
This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor–ID information strings can be used to target groups with similar preferences or can be used by third-party domains or ad-exchanges. |
Targeting |
13 days |
_s |
Collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. |
Targeting |
1 day |
_shopify_fs |
Collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. |
Targeting |
1 day |
_shopify_s |
Collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. |
Targeting |
1 day |
_shopify_sa_p |
Collects data on visitors' behavior and interaction-This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. |
Targeting |
1 day |
_shopify_sa_t |
Collects data on visitors' behavior and interaction-This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. |
Targeting |
1 day |
_shopify_y |
Collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. |
Targeting |
1 year |
_uetsid |
Collects data on visitor behavior from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. |
Targeting |
1 day |
_uetsid |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Targeting |
Persistent |
_uetsid_exp |
Contains the expiry-date for the cookie with corresponding name. |
Targeting |
Persistent |
uetvid |
Used to track visitors on multiple web sites, in order to present relevant advertisement based on the visitor's preferences. |
Targeting |
16 days |
_uetvid |
Used to track visitors on multiple web sites, in order to present relevant advertisement based on the visitor's preferences. |
Targeting |
Persistent |
_uetvid_exp |
Contains the expiry-date for the cookie with corresponding name. |
Targeting |
Persistent |
_y |
Collects data on user behavior and interaction in order to optimize the web site and make advertisement on the web site more relevant. |
Targeting |
1 year |
ads/ga-audiences |
Used by Google Ad Words to re-engage visitors that are likely to convert to customers based on the visitor's online behavior across websites. |
Targeting |
Session |
api/identify |
Collects information on the user's website navigation and preferences - This is used to target potential newsletter based upon this information. |
Targeting |
Session |
fr |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Targeting |
3 months |
IDE |
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
Targeting |
1 year |
MUID |
Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains. |
Targeting |
1 year |
NID |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
Targeting |
6 months |
pagead/1p-conversion/# |
Unclassified cookie, provider – google.com |
Targeting |
Session |
test_cookie |
Used to check if the user's browser supports cookies. |
Targeting |
1 day |
tr |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Targeting |
Session |
v1/event.gif |
Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
Targeting |
Session |
allowed_payment_methods. https://www.becomeclothing.com |
Unclassified cookie, provider – google.com |
Unclassified |
Persistent |
ba-pr-id |
Unclassified |
Unclassified |
1 year |
boldCurrencyCookie |
Unclassified |
Unclassified |
13 days |
boldmc-initial-conversion |
Unclassified |
Unclassified |
1 day |
boldmc-localized |
Unclassified |
Unclassified |
1 day |
l7_az |
Unclassified |
Unclassified |
1 day |
In case of any queries corresponding to cookies that are deployed on our website, you can contact us at PrivacyOffice@masholdings.com
4. Managing cookies
Your personal data will be collected via cookies and other similar tracking technologies with prior consent from you. We will maintain a record of the types of cookies that you have authorized us to use and ensure adherence to your preferences. If you do not wish to accept cookies from the MAS web site you can - leave this web site, or configure your browser to either notify you when you receive a cookie (giving you the chance to decide whether to accept it) or to block all or certain categories of cookies. The browser can also delete previously stored cookies. Please see your browser's help facility for information on setting how cookies are handled and managing cookie preferences.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy
You can at any time change or withdraw your consent by emailing us at PrivacyOffice@masholdings.com
5. Your options
You can block, delete or disable cookies on your browser whenever you want by following the instructions provided in the links below. Please note that by deleting cookies or disabling future cookies you may not be able to access certain areas or features of our website such as product catalogues, payment gateways, etc.
Please consult the following links for information on cookie management and blocking according to your browser:
Explorer: http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en
Safari: https://support.apple.com/kb/Ph29214?locale=en_GB
6. Grievances and Key contacts
Any discrepancies or grievances will be addressed in a timely manner by Intimates UK. Please contact our Data Privacy Officer (DPO): PrivacyOffice@masholdings.com
For any additional queries related to processing of your personal data by way of cookies and other similar tracking technologies, please write to us at PrivacyOffice@masholdings.com
7. Review and Amendments to this policy
The policy is subject to reviews from time to time (at least once in a year), or in case of a change in the business environment or a change in the applicable regulations and legislations. If we make any changes to this policy, we will post those changes at the top of this page or notify you by other means such as email, etc.
Annexure: Sample cookie banner and consent
The following is an indicative banner, which can be displayed on our website:
We use cookies for providing a seamless experience to the visitors of our website, to personalize content and ads, to analyse traffic and to deliver relevant and valuable content to you. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from your use of their services.
Please provide consent by ticking on the boxes given below for each type of cookie that can be used to store information about you:
- Functional cookies
- Analytics/Performance cookies
- Targeting cookies
- Strictly Necessary cookies